Firstly, I just want to say a big thank you to ‘The Penguin’ over at Mod Culture. I’d completely overlooked a seriously awful kerning issue in one of my logos and he kindly pointed it out for me. I’ve removed it from my online portfolio until I can get around to fixing it.
That aside, I’ve decided to attack radio with emails asking them to give a shout out regarding the campaign. It’s got really dry recently and I’m struggling to think of new ideas so this was a little kick to hopefully get me going again. I’ve sent 20+ emails to various DJs at XFM and Radio 1. Hopefully someone will get back to me or maybe even take the 10 seconds to mention my name and the campaign. I’ll get round to emailing Heart & Magic soon also.
What I like about radio is you can get a wide audience based on what station reads out your message. Ideally I imagine Designers might listen to XFM or Radio 1 which is why I’ve started out with them. Heart & Magic are probably going to have fewer designers listen to them… I assume of course… I don’t like to STEREOtype (yes, this was all for that pun)